ABOUT
“Tactile, patterned textile surfaces designed to add texture to interior spaces, softening the interior environment & encouraging sensory engagement through design & natural materiality.”
British designer and maker Selina Rose creates textile surfaces for residential and commercial interiors.
Carving and manipulating felted wool, Selina sculpts relief, patterned surfaces that create a sense of movement, play with light and shade and invite the touch.
Selina’s signature compositions of pattern, colour and materials result in unique architectural, statement interior surfaces.
Selina crafts her materials with a focus on tactility, pattern and sustainability.
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STUDIO ETHOS
Our studio prides itself on working exclusively with natural textile fibres. Our felt is made from 100% merino wool and we use organic cotton thread in the production of our products.
We believe in a environmentally conscious design practice, introducing only carefully considered renewable objects into the world. Each piece designed for longevity - durable, designed and made to last with a timeless aesthetic and designed for circularity.
Our material driven practice focusses predominantly on wool and celebrating the environmental benefits that are inherently built into this material. Wool is a renewable, biodegradable and sustainable fibre. Wool fibres are naturally insulating, moisture repellent and inherently flame retardant. Durability, strength and breathability develop naturally within the structure of merino wool fibres.
At the end of its life span wool can be recycled and at end of use it easily biodegrades releasing valuable nutrients back into the earth regenerating new pastures, making it an environmentally sound choice for interiors.
My purpose as a designer-maker has always been to create the kind of textiles that I wish existed, both aesthetically and environmentally.
PRODUCTS
Our product range includes screens, room dividers, acoustic panels and rugs, along with a range of felt homewares.
Selina works with interior designers, architects and private clients to create bespoke site specific designs.
Clients include BBC, Coca-Cola, Heals and Arup.
ABOUT OUR FELT
Our felt is made from 100% pure merino wool.
Available in 75 colours and 3 thicknesses.
Wool is a natural, sustainable, renewable and circular material.
Wool can be re-used, recycled, repurposed and safely biodegrades releasing valuable nutrients, regenerating, restoring and creating a fertile land for the future.
Wool is also naturally insulating, moisture repellent and inherently flame retardant. Durability, strength and breathability are naturally intertwined within its fibres, making it an environmentally sound choice for interiors.
![The wonder of wool • Wool is such a brilliant natural, renewable and fully circular fibre.
I picked up this little clump on a short walk over the weekend. Looking at it in its raw state always fascinates me. A little bundle of fibrous material with so much potential.
Wool has so many inherent qualities, it’s naturally insulating, moisture repellent and flame retardant. Durability, strength and breathability are naturally built into its fibres, making it an environmentally sound choice for interiors.
Wool can be re-used, recycled, repurposed and is biodegradable, releasing valuable nutrients as it decomposes, regenerating land for the future.
For me it’s the ultimate fibre.
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View my work with wool felt at www.selinarose.co.uk
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